Your horse is unique and you want the best of everything for him. That’s why you turn to Equestrizone® for the very best horse supplements and supplies.

Making sure he gets all the nutrients he needs will support his physical and mental well-being and help keep him in top condition. A healthy horse is a happy horse – and a happy horse means a happy rider.

It doesn’t matter whether you are a top competitor or a one-horse owner. Here at Equestrizone®, we understand that the bottom line is the optimum health of your horse.


We use only top quality ingredients in our own-brand products, always at the right levels for peak efficiency. You won’t find cheap bulk filler in our products. You will find the best formulations at the optimum levels.

We work with independent equine nutritionists to help us make sure our products are truly effective, and to help us develop new lines that meet our customers’ challenges. Our products make a positive difference to your horse’s well-being, and we’re continually searching for ways to improve and extend what we offer.


We’re an independent family run business with traditional family values, located deep in the Lincolnshire countryside. We’ve been working with horse owners and trainers for over 20 years so we can mix the practical with the scientific.

Sara Challinor has enjoyed a passion for horses and riding from the age of 3, with her first pony. Although you could say it runs in the family with other family members very successful in carriage driving and showing – winning show hunter of the year at HOYS. She was a keen participator in pony club, show jumping, point to point racing and hunting and is still an active member of The Blankney Hunt.

Sara’s enjoyment of riding was not curtailed when, in 1995, she moved to live and work in London. Despite a demanding City job, in Finance and HR, she was an active member of The Honourable Artillery Company’s Saddle Club based at Flemish Farm in Windsor Great Park. She has also completed a riding course with The King’s Troop Royal Horse Artillery and a horse riding safari in the Okavango Delta, Botswana!

Returning home to Lincolnshire in 2010, Sara also owns and runs a 30 stable livery yard which is home to her 16.3hh, 8 year old, gelding and event horse, Laughton’s Hero. Laughton is an exciting future eventing prospect by renowned sire Cult Hero. Cult Hero has produced multiple CCI4* event horses, including Bay My Hero (closely related to Laughton through Dam line King of Diamonds (ridden by William Fox-Pitt), Flying Machine (Piggy French), Westwood Mariner (previously Polly Stockton and now with Piggy French) and The Deputy (Jonelle Price). Laughton loves Equestrizone® products, such as Hoof Powder Extra, FlexiMover 10:10, Silly-Max and MagCalm. During event season Sara also includes Everyday Electrolytes.

Our focus is firmly on horse health and equine nutrition – and we manufacture and supply the highest quality horse supplements.


Equestrizone® is now a one-stop shop for the best in horse supplements and equestrian supplies. These range from our trusted own-brand straight herbs and top quality supplements to everyday essentials. Our customers include veterinary practices, racing yards, stud farms, tack shops and thousands of horse enthusiasts – via our website – around the world.

We also offer supplies from the world’s leading equestrian manufacturers and currently stock hundreds of products. We’re adding more all the time, so you should be able to find what you need. If you can’t see what you want, do get in touch with us and we will use our industry contacts to try and track it down for you.

Buying from us is easy and secure. Everything we sell is backed by our customer satisfaction guarantee. We are proud to be a retail member of the British Equestrian Trade Association (BETA), in recognition of our standards of product knowledge and professionalism – so you know you can shop with us with confidence.

We are always happy to help so please contact us on UK freephone 0800 080 7770 or email If you are calling from outside the UK please dial +44 (0) 1526 800616.